In order for a company to do something great or something special, they have to take a chance. Now, that is risky and scary for a lot of people. They are not entirely confident in doing that. However, for EOS Lip Balm, they knew they had to think outside the box and commit to it. They knew that if people believed in it as much as they did, it would be a hit. As they say, they bet on themselves, and they won and they won big. If someone does not believe in their own product, why should anyone else?
As pointed out here, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick, they wanted to take on chapstick, which is not something a lot of people would have the courage to do. Seven years ago, they started making their way into Walgreens stores and people noticed the difference in appearance and the difference in the flavor. Once people start seeing celebrities using it such as Miley Cyrus, Christina Aguilera, and Kim Kardashian, then they know they had to try it out. It starts with the tube. In order to grab people’s attention, it needs to have something out of the ordinary. They wanted to shape it like a ball and not be the traditional chapstick.
It also has many perks over chapstick such as keeping your lips moisturized longer than normal chapsticks. In some cases, regular chapsticks were actually doing more harm than good as they would dry out the lips quicker which caused customers to have to apply it more often. With EOS, they use only the finest ingredients out there and they give their customers the best. Sometimes someone needs to come along and change what has been going on and what has left customers bored. EOS Lip Balm has excited customers in many ways. It has the personal touch they were looking for out of it. For more info, visit evolutionofsmooth.com.